/* UNLEASH — 90-day launch case study */

/* self-hosted fonts (SIL Open Font License) */
@font-face { font-family: "Barlow Condensed"; src: url("assets/fonts/BarlowCondensed-SemiBold.woff2") format("woff2"); font-weight: 600; font-style: normal; font-display: swap; }
@font-face { font-family: "Barlow Condensed"; src: url("assets/fonts/BarlowCondensed-Bold.woff2") format("woff2"); font-weight: 700; font-style: normal; font-display: swap; }
@font-face { font-family: "Barlow Condensed"; src: url("assets/fonts/BarlowCondensed-BoldItalic.woff2") format("woff2"); font-weight: 700; font-style: italic; font-display: swap; }
@font-face { font-family: "Barlow Condensed"; src: url("assets/fonts/BarlowCondensed-ExtraBoldItalic.woff2") format("woff2"); font-weight: 800; font-style: italic; font-display: swap; }
@font-face { font-family: "Barlow"; src: url("assets/fonts/Barlow-Regular.woff2") format("woff2"); font-weight: 400; font-style: normal; font-display: swap; }
@font-face { font-family: "Barlow"; src: url("assets/fonts/Barlow-Medium.woff2") format("woff2"); font-weight: 500; font-style: normal; font-display: swap; }
@font-face { font-family: "Barlow"; src: url("assets/fonts/Barlow-SemiBold.woff2") format("woff2"); font-weight: 600; font-style: normal; font-display: swap; }
:root {
  --bg: #0D0D10;
  --bg-2: #141418;
  --bg-3: #1C1C22;
  --black: #060607;
  --line: rgba(255, 255, 255, .1);
  --line-2: rgba(255, 255, 255, .18);
  --text: #F4F2EE;
  --muted: #A5A4AE;
  --dim: #74737E;

  --red: #E5262E;
  --mango: #FF7A1A;
  --lime: #A8E22F;
  --crimson: #E6304A;
  --berry: #9A55FF;

  --display: "Barlow Condensed", "Arial Narrow", "Helvetica Neue", Arial, sans-serif;
  --sans: "Barlow", "Helvetica Neue", Arial, sans-serif;

  --wrap: 1240px;
  --g: clamp(20px, 4vw, 48px);
  --sp: clamp(80px, 10vw, 140px);
  --nav: 66px;
  --r: 14px;
  --ease: cubic-bezier(.2, .7, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: calc(var(--nav) + env(safe-area-inset-top, 0px)); -webkit-text-size-adjust: 100%; }
body { margin: 0; background: var(--bg); color: var(--text); font-family: var(--sans); font-size: 16.5px; line-height: 1.6; overflow-x: hidden; -webkit-font-smoothing: antialiased; }
img, video { display: block; max-width: 100%; height: auto; }
h1, h2, h3, p, ul, ol, dl, dd, figure { margin: 0; padding: 0; }
ul, ol { list-style: none; }
a { color: inherit; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
:focus-visible { outline: 2px solid var(--lime); outline-offset: 3px; border-radius: 4px; }
.skip { position: absolute; top: -60px; left: 12px; z-index: 200; background: var(--red); color: #fff; padding: 10px 16px; border-radius: 8px; text-decoration: none; }
.skip:focus { top: 12px; }
.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 var(--g); }

/* ---------- NAV ---------- */
.nav { position: fixed; inset: 0 0 auto; z-index: 100; padding-top: env(safe-area-inset-top, 0px); transition: background .3s, box-shadow .3s; }
.nav.is-solid, .nav.menu-open { background: rgba(10, 10, 12, .9); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); box-shadow: 0 1px 0 var(--line); }
.nav__in { max-width: 1360px; margin: 0 auto; height: var(--nav); padding: 0 var(--g); display: flex; align-items: center; gap: 28px; }
.nav__logo { font-family: var(--display); font-style: italic; font-weight: 800; font-size: 25px; letter-spacing: .02em; text-decoration: none; }
.nav__links { display: flex; gap: clamp(14px, 1.6vw, 26px); margin-left: auto; font-size: 14px; font-weight: 500; }
.nav__links a { text-decoration: none; color: var(--muted); padding: 6px 0; position: relative; transition: color .2s; }
.nav__links a:hover { color: var(--text); }
.nav__links a.is-on { color: var(--text); }
.nav__links a.is-on::after { content: ""; position: absolute; left: 0; right: 0; bottom: -2px; height: 2px; background: var(--red); border-radius: 2px; }
.nav__back { font-size: 13px; font-weight: 500; text-decoration: none; padding: 8px 14px; border: 1px solid var(--line-2); border-radius: 999px; white-space: nowrap; transition: border-color .2s, background .2s; }
.nav__back:hover { border-color: var(--text); background: rgba(255, 255, 255, .05); }
.nav__back--menu { display: none; }
.nav__burger { display: none; width: 44px; height: 44px; margin-left: auto; position: relative; }
.nav__burger span { position: absolute; left: 11px; right: 11px; height: 2px; background: currentColor; border-radius: 2px; transition: transform .3s var(--ease), top .3s var(--ease); }
.nav__burger span:first-child { top: 17px; }
.nav__burger span:last-child { top: 26px; }
.nav__burger[aria-expanded="true"] span:first-child { top: 21px; transform: rotate(45deg); }
.nav__burger[aria-expanded="true"] span:last-child { top: 21px; transform: rotate(-45deg); }

/* ---------- HERO ---------- */
.hero { position: relative; padding: calc(var(--nav) + clamp(40px, 7vw, 90px) + env(safe-area-inset-top, 0px)) 0 clamp(60px, 8vw, 110px); background: radial-gradient(80% 60% at 70% 80%, rgba(255, 122, 26, .22), transparent 70%), radial-gradient(60% 50% at 10% 0%, rgba(229, 38, 46, .18), transparent 70%), var(--black); overflow: hidden; }
.hero__top { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 40px; align-items: end; margin-bottom: clamp(32px, 5vw, 56px); }
.hero__title { font-family: var(--display); font-style: italic; font-weight: 800; font-size: clamp(76px, 15vw, 210px); line-height: .82; letter-spacing: -.01em; margin-left: -.04em; background: linear-gradient(180deg, #fff 30%, #9c9ba3); -webkit-background-clip: text; background-clip: text; color: transparent; }
.hero__sub { margin-top: 14px; font-family: var(--display); font-weight: 700; font-size: clamp(22px, 2.6vw, 34px); line-height: 1.1; color: var(--red); letter-spacing: .01em; }
.hero__lede { margin-top: 14px; max-width: 46ch; font-size: clamp(17px, 1.5vw, 19px); color: #D9D7D2; }
.hero__meta { display: grid; gap: 14px; min-width: 260px; padding: 20px 0 4px 26px; border-left: 2px solid var(--red); }
.hero__meta dt { font-size: 12px; font-weight: 600; letter-spacing: .06em; color: var(--dim); text-transform: uppercase; }
.hero__meta dd { font-size: 15px; font-weight: 500; }
.hero__art { position: relative; border-radius: var(--r); overflow: hidden; box-shadow: 0 50px 120px -40px rgba(255, 122, 26, .55), 0 0 0 1px rgba(255, 255, 255, .06); will-change: transform; }
.js .hero__title, .js .hero__sub, .js .hero__lede, .js .hero__meta, .js .hero__art { opacity: 0; }
.is-loaded .hero__title { animation: up .9s var(--ease) forwards; }
.is-loaded .hero__sub { animation: up .9s var(--ease) .1s forwards; }
.is-loaded .hero__lede { animation: up .9s var(--ease) .18s forwards; }
.is-loaded .hero__meta { animation: up .9s var(--ease) .26s forwards; }
.is-loaded .hero__art { animation: art 1.2s var(--ease) .3s forwards; }
@keyframes up { from { opacity: 0; transform: translateY(20px); } to { opacity: 1; transform: none; } }
@keyframes art { from { opacity: 0; translate: 0 50px; scale: .98; } to { opacity: 1; translate: 0 0; scale: 1; } }

/* ---------- SECTIONS ---------- */
.sec { padding: var(--sp) 0; position: relative; }
.sec--black { background: var(--black); }
.sec--edge { background: linear-gradient(180deg, var(--bg-2), var(--bg)); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.kicker { display: flex; align-items: baseline; gap: 10px; font-size: 13px; font-weight: 600; color: var(--muted); margin-bottom: 16px; }
.kicker b { font-family: var(--display); font-style: italic; font-size: 17px; color: var(--red); }
.h2 { font-family: var(--display); font-weight: 700; font-size: clamp(38px, 5.2vw, 68px); line-height: .98; letter-spacing: -.005em; max-width: 18ch; text-wrap: balance; }
.h2--wide { max-width: 24ch; }
.h3 { font-family: var(--display); font-weight: 700; font-size: 26px; line-height: 1.1; margin-bottom: 20px; }
.body { margin-top: 20px; max-width: 58ch; color: #CFCDD2; font-size: 17px; }
.body--side { margin-top: 0; }
.fine { margin-top: 26px; font-size: 13.5px; color: var(--dim); max-width: 70ch; }
.split-head { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr); gap: 32px 64px; align-items: end; margin-bottom: clamp(40px, 5vw, 60px); }

/* ---------- CONTEXT ---------- */
.ctx { display: grid; grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr); gap: clamp(32px, 6vw, 80px); align-items: start; }
.ctx__card { background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--r); padding: 28px; }
.ctx__card dl { display: grid; gap: 18px; }
.ctx__card dt { font-size: 12px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; color: var(--dim); margin-bottom: 2px; }
.ctx__card dd { font-size: 15.5px; }
.status { display: flex; gap: 12px; margin-top: 24px; padding-top: 20px; border-top: 1px solid var(--line); font-size: 14px; color: var(--muted); }
.status i { flex: none; width: 10px; height: 10px; margin-top: 6px; border-radius: 50%; background: var(--lime); box-shadow: 0 0 12px var(--lime); }
.scope { display: flex; flex-wrap: wrap; gap: 10px; margin-top: clamp(40px, 5vw, 60px); }
.scope li { padding: 10px 16px; border: 1px solid var(--line-2); border-radius: 999px; font-size: 14.5px; font-weight: 500; }

/* ---------- OBJECTIVE ---------- */
.goals { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 14px; margin-top: clamp(40px, 5vw, 60px); counter-reset: g; }
.goals li { position: relative; padding: 26px 24px 30px; background: var(--bg-3); border-radius: var(--r); border-top: 3px solid var(--c); overflow: hidden; }
.goals li::after { content: ""; position: absolute; right: -40px; bottom: -40px; width: 140px; height: 140px; border-radius: 50%; background: var(--c); opacity: .14; filter: blur(30px); }
.goals span { display: block; font-size: 12.5px; font-weight: 600; color: var(--c); margin-bottom: 30px; }
.goals b { display: block; font-family: var(--display); font-weight: 700; font-size: clamp(24px, 2.2vw, 30px); line-height: 1.05; }

/* ---------- AUDIENCE ---------- */
.traits { display: flex; flex-wrap: wrap; gap: 8px; justify-content: flex-end; }
.traits li { font-size: 13.5px; font-weight: 500; padding: 7px 13px; background: rgba(229, 38, 46, .12); color: #FF9A9F; border-radius: 999px; }
.aud { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 12px; }
.aud__card { position: relative; padding: 24px 20px 26px; background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--r); transition: border-color .3s, transform .3s var(--ease); }
.aud__card:hover { border-color: var(--c); transform: translateY(-3px); }
.aud__card svg { width: 34px; height: 34px; fill: none; stroke: var(--c); stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; margin-bottom: 28px; }
.aud__card h3 { font-family: var(--display); font-weight: 700; font-size: 23px; line-height: 1.05; }
.aud__card p { margin-top: 6px; font-size: 14px; color: var(--muted); }
.aud__note { margin-top: 36px; max-width: 72ch; font-size: 17px; color: #CFCDD2; padding-left: 20px; border-left: 2px solid var(--berry); }

/* ---------- POSITIONING ---------- */
.pos { position: relative; padding: var(--sp) 0; overflow: hidden; background: var(--black); }
.pos__bg { position: absolute; inset: 0; }
.pos__bg img { width: 100%; height: 100%; object-fit: cover; object-position: 60% 50%; opacity: .32; }
.pos__bg::after { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, var(--black) 20%, rgba(6, 6, 7, .75) 55%, rgba(6, 6, 7, .5)), linear-gradient(0deg, var(--black), transparent 40%); }
.pos__in { position: relative; }
.pos__statement { font-family: var(--display); font-weight: 700; font-style: italic; font-size: clamp(40px, 6vw, 82px); line-height: .98; max-width: 17ch; text-wrap: balance; }
.pos__tag { margin-top: 22px; font-family: var(--display); font-weight: 700; font-size: clamp(20px, 2vw, 26px); color: var(--berry); letter-spacing: .04em; }
.pillars { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 1px; margin-top: clamp(48px, 6vw, 80px); background: var(--line); border: 1px solid var(--line); border-radius: var(--r); overflow: hidden; }
.pillars li { padding: 22px 20px 24px; background: rgba(12, 12, 16, .82); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); }
.pillars b { display: block; font-family: var(--display); font-weight: 700; font-size: 21px; line-height: 1.1; margin-bottom: 8px; }
.pillars span { font-size: 13.5px; color: var(--muted); }

/* ---------- GTM ---------- */
.phases { position: relative; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 12px; }
.phases::before { content: ""; position: absolute; left: 0; right: 0; top: 7px; height: 2px; background: linear-gradient(90deg, var(--mango), var(--lime), var(--red), var(--berry), var(--crimson)); opacity: .7; }
.phase { position: relative; padding-top: 34px; }
.phase::before { content: ""; position: absolute; top: 0; left: 0; width: 16px; height: 16px; border-radius: 50%; background: var(--c); box-shadow: 0 0 0 5px var(--bg), 0 0 18px var(--c); }
.phase__when { font-size: 13px; font-weight: 600; color: var(--c); }
.phase h3 { margin-top: 6px; font-family: var(--display); font-style: italic; font-weight: 800; font-size: clamp(30px, 3vw, 40px); line-height: 1; text-transform: uppercase; }
.phase h3 span { display: block; font-style: normal; font-weight: 600; font-size: 13px; letter-spacing: .06em; color: var(--dim); margin-bottom: 4px; }
.phase__why { margin-top: 10px; font-size: 14.5px; font-weight: 600; color: var(--text); }
.phase ul { margin-top: 14px; padding-top: 14px; border-top: 1px solid var(--line); display: grid; gap: 7px; }
.phase li { font-size: 14px; color: var(--muted); padding-left: 14px; position: relative; }
.phase li::before { content: ""; position: absolute; left: 0; top: .6em; width: 6px; height: 2px; background: var(--c); }
.phase__link { display: inline-block; margin-top: 16px; font-size: 12.5px; font-weight: 600; padding: 5px 10px; border-radius: 6px; background: rgba(168, 226, 47, .12); color: var(--lime); }

.kpis, .measure { margin-top: clamp(56px, 7vw, 88px); padding: 28px; background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--r); }
.kpis__head { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 12px; margin-bottom: 22px; }
.kpis__head h3 { font-family: var(--display); font-weight: 700; font-size: 26px; }
.badge { font-size: 12.5px; font-weight: 600; padding: 6px 12px; border: 1px dashed var(--line-2); border-radius: 999px; color: var(--muted); }
.kpis ul { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 12px; }
.measure ul { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; }
.kpis li, .measure li { padding: 16px; background: var(--bg-3); border-radius: 10px; font-size: 13.5px; color: var(--muted); }
.kpis li b, .measure li b { display: block; color: var(--text); font-size: 15px; font-weight: 600; margin-bottom: 4px; }

.board { display: grid; grid-template-columns: 220px minmax(0, 1fr); gap: 32px; align-items: center; width: 100%; margin-top: 16px; padding: 18px; text-align: left; background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--r); transition: border-color .25s; }
.board:hover { border-color: var(--line-2); }
.board img { width: 100%; border-radius: 8px; }
.board__txt { display: flex; flex-direction: column; gap: 8px; font-size: 15px; color: var(--muted); max-width: 52ch; }
.board__txt b { font-family: var(--display); font-weight: 700; font-size: 26px; color: var(--text); }
.board__txt em { font-style: normal; font-weight: 600; color: var(--text); margin-top: 6px; }
.board__txt em::after { content: ""; display: inline-block; width: 18px; height: 2px; margin-left: 10px; vertical-align: middle; background: var(--red); transition: width .3s var(--ease); }
.board:hover .board__txt em::after { width: 32px; }

/* ---------- FLAVOURS ---------- */
.flav__head { margin-bottom: clamp(36px, 4vw, 52px); }
.flav { display: grid; grid-template-columns: minmax(0, 2.3fr) minmax(0, 1fr); gap: 18px; align-items: stretch; }
.flav__stage { position: relative; aspect-ratio: 16 / 9; border-radius: var(--r); overflow: hidden; background: #000; cursor: pointer; box-shadow: 0 40px 100px -40px var(--glow, rgba(255, 122, 26, .6)); transition: box-shadow .8s var(--ease); }
.flav__stage video { width: 100%; height: 100%; object-fit: contain; }
.flav__toggle { position: absolute; right: 14px; bottom: 18px; width: 44px; height: 44px; display: grid; place-items: center; border-radius: 50%; background: rgba(0, 0, 0, .55); border: 1px solid rgba(255, 255, 255, .25); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); opacity: .8; transition: opacity .2s; }
.flav__stage:hover .flav__toggle, .flav__toggle:focus-visible { opacity: 1; }
.flav__toggle svg { width: 18px; height: 18px; fill: none; stroke: #fff; stroke-width: 2.2; stroke-linecap: round; stroke-linejoin: round; }
.flav__toggle .i-play { display: none; fill: #fff; }
.flav__toggle[aria-pressed="true"] .i-pause { display: none; }
.flav__toggle[aria-pressed="true"] .i-play { display: block; }
.flav__progress { position: absolute; left: 0; right: 0; bottom: 0; height: 3px; background: rgba(255, 255, 255, .12); }
.flav__progress i { display: block; height: 100%; width: 0; background: var(--bar, var(--mango)); }
.flav__list { display: grid; grid-template-rows: repeat(4, 1fr); gap: 10px; }
.fl { display: flex; flex-direction: column; justify-content: center; gap: 2px; padding: 16px 18px; text-align: left; border-radius: 12px; background: var(--bg-2); border: 1px solid var(--line); border-left: 3px solid transparent; transition: background .3s, border-color .3s; }
.fl b { font-family: var(--display); font-style: italic; font-weight: 800; font-size: 24px; line-height: 1; text-transform: uppercase; color: var(--muted); transition: color .3s; }
.fl span { font-size: 14px; font-weight: 600; color: var(--c); }
.fl em { font-style: normal; font-size: 12.5px; color: var(--dim); }
.fl:hover b { color: var(--text); }
.fl.is-on { background: linear-gradient(90deg, color-mix(in srgb, var(--c) 16%, transparent), var(--bg-2)); border-color: var(--line-2); border-left-color: var(--c); }
.fl.is-on b { color: var(--text); }

/* ---------- CONTENT ---------- */
.chan { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; margin-top: clamp(40px, 5vw, 56px); }
.chan article { padding: 22px 20px; background: var(--bg-2); border: 1px solid var(--line); border-radius: 12px; }
.chan h3 { font-family: var(--display); font-weight: 700; font-size: 22px; line-height: 1.05; margin-bottom: 6px; }
.chan p { font-size: 14px; color: var(--muted); }
.content-grid { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr); gap: 20px; margin-top: 20px; }
.pillars2, .tiers { padding: 28px; background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--r); }
.pillars2 ol { counter-reset: p; display: grid; gap: 2px; }
.pillars2 li { counter-increment: p; display: grid; grid-template-columns: 44px minmax(0, 1fr); column-gap: 6px; padding: 12px 0; border-top: 1px solid var(--line); }
.pillars2 li::before { content: counter(p, decimal-leading-zero); grid-row: span 2; font-family: var(--display); font-style: italic; font-weight: 800; font-size: 22px; color: var(--red); line-height: 1.1; }
.pillars2 b { font-weight: 600; font-size: 16px; }
.pillars2 span { font-size: 14px; color: var(--muted); }
.tiers ul { display: grid; gap: 12px; }
.tiers li { padding: 16px 18px; background: var(--bg-3); border-radius: 10px; border-left: 3px solid var(--c); }
.tiers b { display: block; font-weight: 600; }
.tiers span { font-size: 14px; color: var(--muted); }
.li { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.2fr); gap: 32px; align-items: center; margin-top: 20px; padding: 28px; border-radius: var(--r); background: linear-gradient(120deg, rgba(10, 102, 194, .16), var(--bg-2) 60%); border: 1px solid var(--line); }
.li__txt .h3 { margin-bottom: 10px; }
.li__txt p { font-size: 15px; color: #CFCDD2; }
.li__week { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; }
.li__week li { padding: 14px 16px; background: rgba(0, 0, 0, .3); border-radius: 10px; font-size: 13.5px; color: var(--muted); }
.li__week b { display: block; font-family: var(--display); font-weight: 700; font-size: 20px; color: var(--text); }

/* ---------- EMAIL FUNNEL ---------- */
.mail { display: grid; gap: 16px; }
.mail__track { position: relative; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 10px; }
.mt { position: relative; display: flex; flex-direction: column; align-items: flex-start; padding: 18px 18px 16px; text-align: left; background: var(--bg-2); border: 1px solid var(--line); border-radius: 12px; transition: border-color .25s, background .25s; }
.mt span { font-size: 12.5px; font-weight: 600; color: var(--dim); }
.mt b { font-family: var(--display); font-style: italic; font-weight: 800; font-size: 32px; line-height: 1; margin: 4px 0; }
.mt em { font-style: normal; font-size: 13px; color: var(--muted); }
.mt:hover { border-color: var(--line-2); }
.mt.is-on { background: linear-gradient(180deg, rgba(229, 38, 46, .2), var(--bg-2)); border-color: var(--red); }
.mt.is-on span { color: #FF8C91; }
.mt:not(:last-child)::after { content: ""; position: absolute; right: -10px; top: 50%; width: 10px; height: 2px; background: var(--line-2); }
.mail__panel { padding: clamp(24px, 3vw, 36px); background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--r); min-height: 240px; }
.mp { animation: fade .45s var(--ease); }
@keyframes fade { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }
.mp__name { font-family: var(--display); font-weight: 700; font-size: clamp(28px, 3vw, 38px); line-height: 1; margin-bottom: 22px; }
.mp dl { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 24px; }
.mp dt { font-size: 12px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; color: var(--dim); margin-bottom: 6px; }
.mp dd { font-size: 15px; color: #DAD8DC; }
.mp dd.cta { font-family: var(--display); font-weight: 700; font-size: 22px; line-height: 1.15; color: var(--lime); }

/* ---------- AUTOMATION FLOW ---------- */
.flow { display: flex; flex-direction: column; align-items: center; max-width: 820px; margin: 0 auto; }
.node { width: min(100%, 420px); padding: 16px 20px; text-align: center; background: var(--bg-2); border: 1px solid var(--line-2); border-radius: 12px; }
.node span { display: block; font-size: 12px; font-weight: 600; letter-spacing: .05em; text-transform: uppercase; color: var(--dim); }
.node b { display: block; font-family: var(--display); font-weight: 700; font-size: 22px; line-height: 1.15; }
.node em { display: block; margin-top: 4px; font-style: normal; font-size: 13px; color: var(--muted); }
.node--start { border-color: var(--lime); box-shadow: 0 0 30px -10px var(--lime); }
.node--start span { color: var(--lime); }
.node--mail { border-left: 3px solid var(--red); }
.node--hot { border-color: var(--mango); box-shadow: 0 0 34px -12px var(--mango); }
.node--hot span { color: var(--mango); }
.node--ghost { background: transparent; border-style: dashed; }
.node--exit { width: min(100%, 520px); border-color: var(--berry); background: linear-gradient(180deg, rgba(154, 85, 255, .18), var(--bg-2)); box-shadow: 0 0 40px -14px var(--berry); }
.node--exit span { color: #C7A2FF; }
.arrow { position: relative; width: 2px; height: 40px; background: linear-gradient(var(--line-2), var(--red)); }
.arrow::after { content: ""; position: absolute; left: 50%; bottom: -1px; width: 8px; height: 8px; border-right: 2px solid var(--red); border-bottom: 2px solid var(--red); transform: translateX(-50%) rotate(45deg); }
.arrow--label { height: 56px; }
.arrow--label i { position: absolute; left: 14px; top: 50%; transform: translateY(-50%); white-space: nowrap; font-style: normal; font-size: 12.5px; font-weight: 600; color: var(--muted); }
.branch { width: 100%; padding: 20px; border: 1px dashed var(--line-2); border-radius: var(--r); }
.branch__q { text-align: center; font-size: 14px; font-weight: 600; color: var(--text); margin-bottom: 16px; }
.branch__lanes { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.lane { display: flex; flex-direction: column; align-items: center; gap: 10px; }
.lane .node { width: 100%; }
.lane__tag { font-size: 12.5px; font-weight: 700; padding: 4px 12px; border-radius: 999px; }
.lane--yes .lane__tag { background: rgba(168, 226, 47, .14); color: var(--lime); }
.lane--no .lane__tag { background: rgba(229, 38, 46, .14); color: #FF8C91; }

/* ---------- AI ---------- */
.ai { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr); gap: clamp(32px, 6vw, 80px); align-items: center; }
.tools { display: grid; gap: 10px; }
.tools li { display: grid; grid-template-columns: 140px minmax(0, 1fr); gap: 16px; align-items: baseline; padding: 16px 20px; background: var(--bg-3); border-radius: 10px; }
.tools b { font-family: var(--display); font-weight: 700; font-size: 22px; }
.tools span { font-size: 14.5px; color: var(--muted); }

/* ---------- TAKEAWAYS ---------- */
.takes { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 14px; margin-top: clamp(40px, 5vw, 56px); }
.takes li { padding: 26px 22px 28px; background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--r); font-size: 14.5px; color: var(--muted); }
.takes b { display: block; font-family: var(--display); font-weight: 700; font-size: 25px; line-height: 1.05; color: var(--text); margin-bottom: 14px; padding-top: 18px; border-top: 3px solid var(--c); }

/* ---------- CTA + FOOTER ---------- */
.cta-sec { padding: clamp(80px, 10vw, 130px) 0; background: radial-gradient(60% 80% at 50% 100%, rgba(229, 38, 46, .25), transparent 70%), var(--black); text-align: center; }
.cta-sec__big { font-family: var(--display); font-style: italic; font-weight: 800; font-size: clamp(40px, 6vw, 80px); line-height: .95; text-transform: uppercase; max-width: 16ch; margin: 0 auto; text-wrap: balance; }
.cta-sec__btns { display: flex; flex-wrap: wrap; justify-content: center; gap: 12px; margin-top: 36px; }
.btn { display: inline-flex; align-items: center; min-height: 48px; padding: 0 22px; border-radius: 999px; border: 1px solid var(--line-2); font-weight: 600; text-decoration: none; transition: background .2s, border-color .2s; }
.btn:hover { border-color: var(--text); background: rgba(255, 255, 255, .06); }
.btn--primary { background: var(--red); border-color: var(--red); color: #fff; }
.btn--primary:hover { background: #C91D25; border-color: #C91D25; }
.foot { padding: 32px 0 calc(32px + env(safe-area-inset-bottom, 0px)); border-top: 1px solid var(--line); font-size: 14px; color: var(--dim); }
.foot__in { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 10px; }
.foot b { font-family: var(--display); font-style: italic; color: var(--text); font-size: 17px; }

/* ---------- LIGHTBOX ---------- */
.lb { position: fixed; inset: 0; z-index: 300; display: grid; place-items: center; padding: 20px; background: rgba(0, 0, 0, .94); }
.lb[hidden] { display: none; }
.lb figure { display: flex; flex-direction: column; align-items: center; gap: 12px; max-height: 100%; }
.lb img { max-width: min(100%, 1000px); max-height: calc(100vh - 90px); max-height: calc(100svh - 90px); object-fit: contain; border-radius: 8px; }
.lb figcaption { font-size: 14px; color: var(--muted); }
.lb__close { position: absolute; top: max(14px, env(safe-area-inset-top, 0px)); right: 14px; width: 46px; height: 46px; display: grid; place-items: center; border-radius: 50%; background: rgba(255, 255, 255, .1); border: 1px solid rgba(255, 255, 255, .25); }
.lb__close svg { width: 20px; height: 20px; fill: none; stroke: #fff; stroke-width: 2; stroke-linecap: round; }
body.lb-open { overflow: hidden; }

/* ---------- REVEAL ---------- */
.js .reveal { opacity: 0; transform: translateY(24px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.js .reveal.is-in { opacity: 1; transform: none; }

/* ========== RESPONSIVE ========== */
@media (max-width: 1100px) {
  .nav__back:not(.nav__back--menu) { display: none; }
  .aud { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .pillars { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .kpis ul { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .phases { grid-template-columns: repeat(3, minmax(0, 1fr)); row-gap: 40px; }
  .phases::before { display: none; }
  .phase { padding-top: 30px; border-top: 2px solid var(--c); }
  .phase::before { top: -9px; }
  .mp dl { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .takes { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (max-width: 900px) {
  :root { --nav: 60px; }
  .nav__burger { display: block; }
  .nav__links { position: fixed; inset: calc(var(--nav) + env(safe-area-inset-top, 0px)) 0 auto 0; flex-direction: column; gap: 0; margin: 0; padding: 6px var(--g) 22px; background: rgba(10, 10, 12, .98); border-bottom: 1px solid var(--line); font-size: 17px; max-height: calc(100vh - var(--nav)); overflow-y: auto; opacity: 0; visibility: hidden; transform: translateY(-8px); transition: opacity .25s, transform .25s var(--ease), visibility .25s; }
  .nav__links.is-open { opacity: 1; visibility: visible; transform: none; }
  .nav__links a { padding: 14px 0; border-bottom: 1px solid var(--line); color: var(--text); }
  .nav__links a.is-on { color: var(--red); }
  .nav__links a.is-on::after { display: none; }
  .nav__back--menu { display: block; margin-top: 16px; text-align: center; border: 1px solid var(--line-2) !important; }

  .hero__top { grid-template-columns: minmax(0, 1fr); }
  .hero__meta { min-width: 0; }
  .split-head, .ctx, .content-grid, .li, .ai { grid-template-columns: 1fr; }
  .traits { justify-content: flex-start; }
  .goals { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .aud { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .phases { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .chan { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .flav { grid-template-columns: 1fr; }
  .flav__list { grid-template-rows: none; grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .measure ul { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .mail__track { grid-template-columns: repeat(5, minmax(120px, 1fr)); overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 6px; -webkit-overflow-scrolling: touch; }
  .mt { scroll-snap-align: start; }
  .board { grid-template-columns: 140px minmax(0, 1fr); gap: 20px; }
}

@media (max-width: 600px) {
  body { font-size: 16px; }
  .hero__title { font-size: clamp(64px, 22vw, 110px); }
  .goals, .aud, .phases, .chan, .takes, .pillars, .kpis ul, .measure ul, .li__week, .mp dl { grid-template-columns: 1fr; }
  .aud { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .aud__card svg { margin-bottom: 18px; }
  .flav__list { grid-template-columns: 1fr 1fr; }
  .fl { padding: 12px 14px; }
  .fl b { font-size: 19px; }
  .fl em { display: none; }
  .fl.is-on em { display: block; }
  .tools li { grid-template-columns: 1fr; gap: 2px; }
  .branch { padding: 14px; }
  .branch__lanes { gap: 10px; }
  .node b { font-size: 19px; }
  .board { grid-template-columns: 96px minmax(0, 1fr); padding: 14px; }
  .board__txt b { font-size: 21px; }
  .board__txt { font-size: 13.5px; }
  .kpis, .measure, .pillars2, .tiers, .li, .ctx__card { padding: 20px; }
  .foot__in { flex-direction: column; }
  .pos__bg img { opacity: .22; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .js .reveal, .js .hero__title, .js .hero__sub, .js .hero__lede, .js .hero__meta, .js .hero__art { opacity: 1 !important; transform: none !important; translate: none !important; scale: none !important; }
}